B2B

Emotion instead of promotion

Google`s recommendation for business and industrial markets supported by other speakers on the BMA 14, like the Marketing Managers of Cisco, GE or AON.

Content Marketing Survey: surprising results for B2B

A Content Disconnect. Survey details how marketers develop content that's not read and reveals that they prefer text based content to video, laptop to smartphone. Read why content marketing can contribute to Brand building but less to sales,

Emotionality also matters in B2B

Read why Google and CEB and also Ingrid Wächter-Lauppe believe in the importance to adress clients also with identity values (values that help to improve clienst self image)

Global Brands, Local Delivery, Views from the US.

Slowly but steadily also American B2B marketers learn that global branding needs local alignment. Read how Godfrey, one of the US Worldwide Partners teaches its clients on this issue.

Future of B2B Marketing

B2B Marketing will play an important role if it supports the organic growth of its companies and works on customer centricity, collaboration with IT, Sales, Finance & Big Data & branding & creativity.

Wächter wins Profi for Magirus

Wächter & Wächter wins the most prestigious B2B award for its integrated successful campaign for Magirus. Read what made this case so successful.

B2B goes social media

Challenge or easy win? How relevant are the new competence networks really? Read more about the new chances of dialog when fishing where the fish are.

Global forum on marketing ROI

Over 50 global marketers representing both agencies and clients came together to discuss marketing's return on investment and the importance of this measure in accurately capturing marketing's impact on businesses' bottom line.

Manage your brand in a web centric world.

Web-Centric Branding: Message Mapping and Your Website. 4 recommendations.

How to drive b2b social marketing.

Best Practices Around The Globe, Insight From The B2B Social Media Experts At Worldwide Partners B2B Network.

Global. Local. Digital.

Do international B2B brand need local communication? Can central und regional Interests be served at the same time ?
Read more on global branding within the new digital communication world.