Hockern for Stabilo

Stabilo presents the new sport trend hockern

The new campaign for the Stabilo Point 88 gives you interesting facts about the new trend sport hockern!
You don't know hockern? The acrobatic balancing with a hocker is just as remarkable as the athletes travelling around in the striped orange-white look of the classic Stabilo pencil.

Wächter & Wächter Advertising wants to attract a new generation of students up to the age of 20. "Young people are the ones who frequently require fresh and trend-orientated impulses in order to maintain established labels trendy and therefore keeping them in their relevant set", says Marco Ludwig, member of the executive board of Wächter & Wächter Advertising. The label tries to capture the "zest for life of the new generation" by developing a nice, colourful and sporty campaign. "Stripe up your life!" invites these new generation to consider their own themes and actions – of course in orange and white. With respect to the target group the integrated campaign is principally based on Social Media activities, but the campaign also involves TV, print, posters and POS.