With the support of its agencies within the Worldwide Partenrs Network R&R in US, media + more and Wächter & Wächter Worldwide Partners in GY the hard disk and myCloud manufacturer Western Digital snatched 3rd place „Growth Brand 2014 Germany,
Something defining and very significant happened: Western Digital snatched third place for „Growth Brand 2014“ in Germany, only topped by Nike and Sony. Growth brand is defined by change of market share YOY combined with change of brand attraction YOY. The study has been carried out by GfK (Gesellschaft für Konsumforschung) and winners are determined solely by consumers and not by a jury. „A HDD manufacturer among Nike, Hugo Boss, Miele etc. it is truly amazing“ says Mr. Mauerhofer, German Marketing Manager of WD and adds: RR, the US WPI agency and Wächter & its media agency media + more made a significant contribution to this success.
See also more details in the announcement of the collaboration of the WPI agencies.