Trina Solar, one of the most successful chinese player in the tough solar industry market asks Wächter for campaign support.
Fast & smart
2 days before Chrismas the first contact, in February the closing of the contract for collaboration, in March strategic work: SWOT and Market analysis, new positioning and new brand steering wheel, and then in May the new campaign ready for the Intersolar fair: Wächter`s brandguards, advertising and online people, who all have long and wide experience in the solar market, were real fast when developing the new European campaign for Trina Solar, the chinese producer of premium quality solar modules. Trina is a successfull player in the strongly regulated European solar market . Wächter created a testimonial campaign with installers who as ignited brand ambassadors sing the song: Smart modules for smart people.