Wächter lifts Crown

Wächter & Wächter announces a prominent new client: CROWN forklift trucks. CROWN, one of the worlds leading forklift manufacturer, commissioned the agency to develop and implement an integrated communication campaign that raises brand awareness and image. Wächter & Wächter prevailed against well-known agencies at the pitch.

Wächter & Wächter elaborated an integrated campaign for the US-company from Ohio, which has a long tradition. Part of the campaign are adverts, POS and online activity. Crown forklifts have an excellent reputation because of the extraordinary vehicle design and the outstanding engineering. The new vehicle range is presented to a wide target group on the basis of intense on- and offline advertisement. "The german market is affected by big competitors and rigid brand preferences", says Marco Ludwig, "we break these gridlocked preferences with a rather unconventional campaign for this industry."