WPI members met for their EMEA-Meeting in Munich. Waechter & Waechter, one of the leading agency and shareholder in this network invited clients and prospects for a joint meeting. The theme was:
Transcend & Transform
The agency management around Ingrid Wächter-Lauppe, Marco Ludwig, Ilka Vogtmann, Stefan Sagner u. Andreas Urek discussed with 70 agency owners from all over the world and with experienced national and international CMO's on new, big challenges that marketing is facing today. Which new ways are existing that allow to manage the global, digital future: creative, innovative and successful?
The highlights were 3 presentations from successfull enterpreneurs.They demonstrated how creative disruption (as first defined by Schumpeter) leads to Innovation. They encouraged to break new ground and inspired for change.
The morning started with a fascinating presentation by
RICK MILENTHAL (US, CHINA)
He is a leading entrepreneur, investor and innovator in almost every aspect of technology fueled marketing services, Executive Chairman of The Shipyard, US former CEO and founder of Engauge, US, Vice Chairman of We Digital, China.
His topic was:
"HOW TO CREATE SUSTAINED GROWTH IN A NEW MARKETING WORLD.”
He gave insights about emerging marcom technologies, as well as innovative approaches in turning customers into buyers. He reported on his Chinese market experiences and the way he is transforming his businesses to stay ahead.
The second speaker was:
PHIL IVES (UK)
He is known as one of the best business speakers and coaches in the Uk, specialized on restructuring companies based on changing market dynamics. He has built a number of successful businesses for quite a famous billionaire entrepreneur. His thesis was:
“THRIVING ON INNOVATION IS THE NEW BUSINESS IMPERATIVE.”
Phil talked about how to transform companies. He offered new perspectives on how to think differently and described implementation strategies that lead to improved commercial success.
Finally there was the interesting presentation of
INGRID WÄCHTER-LAUPPE, CEO of Wächter & Wächter Worldwide Partners and
LISA KETTMAN-KERVINEN, WPI Director of EMEA Collaboration.
Worldwide Partners (WPI) is the largest, uniquely shareholder-owned network of owner-managed agencies, which is shaping the future already for more than 75 years.
“WORLDWIDE PARTNERS – YOUR RESOURCE FOR INNOVATION & GLOBALIZATION.”
The participants learned how global companies used the forward-thinking, strategic strengths and collaboration power of Worldwide Partners to gain advantage in their global markets.
The session was moderated by
Dr. Reiner Czichos, Organizational consultant and publisher of many books on Change Management.
In the afternoon everybody visited the festival of big data– the Oktoberfest with the real impressive numbers: 180 years of tradition, 6.4 million visitors within two weeks (real persons, no virtual clicks...!), 6.7 million liters of beer, 118 massive oxen on the grill, ten thousands of bavarian „Obatzda mit Brez’n“. Waechter & Waechter and the WPI partners from all over the world and their clients and guests enjoyed the networking event with great talks, reviews of the morning presentations and lots of fun together with good food, lots of beer and singing of bavarian and global songs.