Instead of simply creating a campaign depicting Magirus as a technology supplier, we repositioned the company with a new name, logo and claim: "Magirus. Serving heroes. Since 1864." To fill this advertising slogan with life, we developed a community for firefighters and an award that acknowledges these modest everyday heroes. A global emotional campaign with stunning pictures and the brand portal emphasise the partnership between the company and firefighters. All of this greatly improved the image of Magirus. As a matter of fact, the strategy is so successful, production can hardly keep up with the rapidly filling order books.
GWA Profi-Award winner. (Effie for B2B Communication)