Small budget – huge effect

One of the first creative pull-campaigns unites global OEMs for lasting sales and revenue growth.

Instead of a no-budget, mini Intel-Inside campaign for the silicone material Wacker uses in paints, we recommended launching an initiative called “We help facades”. We created a URL that became the central knowledge database for this product category – in twenty languages – and invited all manufacturers of facade coatings to contribute. Our creative, integrated campaign resulted in double-digit sales increases every year, even during recessionary times.

Effie Finalist


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