Small budget – huge effect

Instead of a no-budget, mini Intel-Inside campaign for Wacker‘s silicone material used in paints, we recommended launching an initiative called “We help facades”. We created a URL that became the central knowledge database for this product category – in twenty languages – and invited all manufacturers of facade coatings to contribute. Our creative, integrated campaign resulted in double-digit sales increases every year, even during recessionary times.

Effie Finalist