WPI awards Western Digital to Wächter

Already in the last year R&R, the Worldwide Partner agency based in Las Vegas and Los Angeles made use of the strengths of media + more, Wächter's media planning and buying subsidiary. They optimized the cross channel plans for Western Digital's new products. In 2014 also media buying was transferred to the German Worldwide Partners agency. A close collaboration started that included also the creative development of TV-spots, their testing and the development of online advertisement for WD.

Not only the partner agency R&R but also the client Western Digital are impressed by the strategic and creative input delivered as well as by the speed demonstrated by Wächter & Wächter and media + more.

WD® a long-time leader in hard drive technology designs and manufactures the #1 selling internal and external hard drives and award-winning media players for end-users and professionals. With its new product MyCloud WD offers a viable and more secure alternative to the hardly-to-be-controlled offers of other suppliers.

Worldwide Partners Inc. is the largest, most experienced network of owner managed agencies. Wächter & Wächter is since 1990 shareholder und in the board of WPI. Jointly with partner agencies Wächter serves many global clients. Some are well known German global corporations but more so belong to the so called hidden champions, mid-size world market leaders, the heart of the German economy. Wächter and their partners help them to expand in global markets. Wächter & WPI also support American or Asian clients to succeed in the German market.