Iron-cast communication: Wächter PR takes over both Employer Branding and Brand PR for FONDIUM Group

While the first step will focus on internal communication to support the workforce in the transformation process, the medium-term goal will be to create a coherent employer brand for FONDIUM. "Quite frankly, we’ll address all issues and arising questions in the process most authentically – that's what Gen Z and Alpha more than anyone else ask for,” says Annika Keilhauer, CEO of Wächter PR. At the same time, the agency's B2C team is working on establishing IGNIUM as a design brand. The development of the consumer brand is a building block in the transformation process of the foundry works and aims to develop and produce timeless and functional design objects made of cast iron. The first development, a combination of fireplace and barbecue, has already won the German Design Award.

With its support in employer branding and brand PR, Wächter PR once again emphasises its claim to provide its clients with holistic support in all strategic communication issues. The agency group counts international premium brands such as COLTENE, Gore, NICE and South Tyrolean apples among its well-known credentials and has helped numerous companies such as the Media-Saturn Group and the pharmaceutical importer EurimPharm to achieve positive media coverage in employer branding.